Project / 06Identity2023
Ember
A warm mark for a cold-start brand.
/ Overview
Solace launched into a crowded category with no recognition and a small budget. Ember is the identity that gave them presence — a warm, confident mark built to work first at 16px and then at billboard scale.
We kept it deliberately simple and let motion do the heavy lifting: a single ignite animation that became the brand's signature across every touchpoint.
- Client
- Solace
- Year
- 2023
- Role
- Brand Identity · Motion
- Services
- Brand IdentityLogo DesignMotion DesignGuidelines
Timeline
6 weeks
Scale
16px → billboard
Discipline
Identity
A warm mark for a cold-start brand.
/ Credits
Brand IdentitySLAB
MotionI. Castellanos
StrategyD. Reyes
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